"Apple delivered an early holiday
gift on Wednesday to the eco-conscious and the do-it-yourselfers: It said it
would soon begin selling the parts, tools and instructions for people to do their own iPhone
repairs.
It was a major victory for the
“right to repair” movement, which has demanded that tech manufacturers provide
the necessary components and manuals for customers to fix their own
smartphones, tablets and computers.
Apple, Microsoft, Google, Amazon and
others have long fought proposed legislation that would make such repair
resources publicly available. But the movement gained momentum this summer when
the Federal Trade Commission announced that it
would ramp up law enforcement against
tech companies that made it difficult to fix their gadgets.
For decades, the idea that people
could maintain their own consumer electronics
has been impractical. Genuine parts were difficult to obtain, and repairs could
be expensive and intimidating. When phones and computers broke, buying new ones
was the simplest option.
Now Apple’s self-repair program is a
sign that the tech industry could finally be warming to making maintenance a
part of the experience of owning a gadget.
“It’s a win for repair shops, it’s a win for
consumers, and it’s a win for the planet,” said Nathan Proctor, a director for
the U.S. Public Interest Research Group, a consumer advocacy organization that
worked on the “right to repair” legislation.
Here’s what this means for you.
What
does Apple’s program mean I can do with my broken iPhone?
Starting early next year, Apple
said, people can use an online store to order parts and tools to mend its newer
products, including the iPhone 12 and 13 and recent Mac computers. Customers
who send in their broken part to Apple will receive credit toward the purchase
of a new part.
The program will focus on the most
common items that need fixing, such as screens, batteries and cameras, before
expanding to other types of components.
The company has not yet published a
list of costs for parts, but said the prices for consumers would be what
authorized repair shops paid. Currently, a replacement iPhone 12 screen costs
an authorized shop about $234 after a broken screen is traded in. At an Apple
store, repairing an out-of-warranty iPhone 12 screen costs about $280.
“Creating greater access to Apple
genuine parts gives our customers even more choice if a repair is needed,” Jeff
Williams, Apple’s chief operating officer, said in a statement.
Why
is this a big deal?
In short, you will have more options
to mend an iPhone, which can bring your costs down.
Previously, it was easiest to visit
an Apple store to get an iPhone fixed. But just as taking your car to a dealer
for servicing isn’t the cheapest option, going to an Apple store also wasn’t
the most cost-effective.
The alternative was to take your
iPhone to a third party for repair, potentially for a more competitive price.
When I took a broken iPhone XS screen to an Apple store this year, I was quoted
$280 for the repair, compared with $180 from an independent outlet.
Yet Apple has made iPhone repairs
increasingly difficult for third-party shops, said Kyle Wiens, chief executive
of iFixit, a company that sells parts and publishes instructions for consumers
to repair their electronics.
Even when genuine parts were used,
some repairs could be authenticated only with Apple’s software tools, which
were not available to the public. Apple provided those software tools only to
its staff and authorized repair shops that signed a contract and agreed to buy
parts solely from the company. These authorized shops were then more likely to
charge higher prices than unauthorized ones.
Apple’s new program opens more
doors. You could try fixing your device yourself to save cash. Or you could buy
the parts from Apple and take them to someone else to do the repair.
All of this may encourage people to
maintain their products for longer and hold on to them, similar to doing
regular maintenance on a car. That has implications for reducing technology
waste and helping the environment.
What
if I don’t own an Apple product?
Apple was historically one of the
most vocal opponents to the “right to repair” movement. The company cited
security risks — like a customer’s data being hijacked during an unauthorized
repair — as a primary reason to keep parts and instructions out of public
reach.
For non-Apple customers, this news is
thus significant. If Apple, one of the world’s most valuable public companies,
is setting a new standard with repairs, you can expect other tech manufacturers
to follow — especially if they want to avoid fines from the federal government.
“This announcement marks significant
progress toward securing our right to repair, and we’re proud of Apple for
making this bold move,” Mr. Wiens said."
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