“Last year, Google eliminated the pay-to-play ad requirement and made product listings free. Google also negotiated the partnership with Shopify, which has emerged as a counterweight to Amazon by helping businesses create and manage online stores. Google introduced a turnkey system on Shopify that lets its customers list products in shopping searches and develop Google ad campaigns for those listings.
The Shopify-Google partnership introduced technology that automatically imports product information from Shopify and made it possible to create Google ads quickly.” [1]
1. Google Refreshes E-Commerce
Mickle, Tripp. Wall Street Journal, Eastern edition; New York, N.Y. [New York, N.Y]. 30 Sep 2021: B.1.
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