"Ms. Nakano's monthly food budget for her family of four -- including her husband, who is an employee at a startup company, and two boys -- is the equivalent of about $350. She teaches followers that they can achieve this by planning menus a week in advance and shopping for groceries only once a week.
In a recent post on Instagram, she described how she made do when she didn't have time to get to the supermarket. Half of a large daikon radish that she had bought earlier for 50 cents was still in the fridge, so she whipped up a couple of side dishes, including a vegetable medley using the daikon skin fried in batter.
She also recommends using the same pot of boiled water for separate vegetables to save on gas and water. Saving money also often saves time, she says.
"Frugality doesn't mean you have to suffer," Ms. Nakano said.
Early in 2021, Ms. Nakano quit her job as a nurse and started her career as a professional saver.
Besides her Instagram videos and posts, she makes appearances in magazines and on television, including public broadcaster NHK.
She is following in the footsteps of pioneer penny-pincher Takuro Morinaga, an economist who wrote a bestseller after the dot-com bubble burst two decades ago about how to survive on three million yen, about $26,000, a year.
Last year, Mr. Morinaga hit the bookstores with a more-radical title: "You Can Enjoy Life on an Annual Income of Two Million Yen." He said by email he is practicing what he preaches by living in the countryside, farming and generating his electricity with solar panels.
"I believe people can raise their level of happiness by shifting their lifestyle rather than working frantically for higher income," Mr. Morinaga said." [1]
1. A Master of Penny-Pinching Draws a Following in Japan --- She offers fans tips on how to spend less, not exactly what the economy needs. Inada, Miho. Wall Street Journal, Eastern edition; New York, N.Y. [New York, N.Y]. 30 Dec 2021: A.1.
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