"Some Chinese regulations deal with problems that affect the West, too. One forthcoming set of regulations published in draft on August 27th by the Cyberspace Administration of China (CAC) looks to set the rules for the use of recommendation algorithms. This is the sort of software that companies like Amazon and Alibaba use to recommend products based on a customer's shopping history, or that short-video apps like TikTok use to work out what viewers like in order to give them more of it.
The draft regulations require, for instance, that companies expose the keywords with which they have labelled their users, and allow users to delete them. This, in principle, will mean that internet users in China will no longer be dogged by advertisements for the refrigerator that a recommendation algorithm has decided they might like to buy. Writing algorithms which lead users to "addiction or high-value consumption" would also be banned. Algorithms which dispatch workers, such as Didi's driver-management system, must "ensure workers' rights and interests". The regulations read like an attempt to fix the problems griped about by consumers everywhere." [1]
1, "Codified crackdown; Digital regulation." The Economist, 11 Sept. 2021, p. 42(US).
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