"The entertainment company is caught between the political
fronts. Florida's governor calls Disney "woke" and wants to punish Disney.
Like hardly any other company, Walt Disney stands for a
world in which everything is still fine. The entertainment giant tells stories
that usually have a happy ending. But the harmony has been severely disturbed
these days. Disney's fairytale kingdom of princesses and princes, cute animals
and superheroes has become a political target. CEO Bob Chapek has been caught
between the fronts because of a controversial law in Florida. First he faced
heavy criticism from his own workforce, who accused him of not protesting the
law loudly enough. After this moved him to take a clear position, he
immediately became the enemy of conservative circles. Politicians from the
Republican Party attacked him, as did commentators from the far-right Fox News
channel.
These disputes have now escalated further: On Tuesday,
Florida Governor Ron DeSantis called on the state parliament to abolish a law
that had previously given Disney special privileges here. It allows the company
to largely regulate itself on the huge area near Orlando, where it operates the
Disney World amusement park. For example, Disney can control approval procedures
for construction sites and provide Disney's own public services such as fire
brigades.
The scheme also has tax privileges.
There are quite a number of such self-governing zones in
Florida. For many observers, however, it is clear that the governor does not
want to fundamentally fight against such privileges with his maneuver, but is
specifically aimed at Disney. He said he wanted to eliminate all such zones
created before 1968, and the rule for Disney has been in effect since 1967.
Republican politicians promptly followed the governor's request and introduced
legislation to that effect the same day.
"Don't Say Gay"
The law that sparked the Disney dispute is called the
Parental Rights in Education Act, or HB 1557, and DeSantis signed it into law
in March. It prohibits teachers from addressing sexual orientation or gender
identity in school lessons from the first to third grades and in kindergarten.
However, it is very vague and prohibits the discussion of such topics,
regardless of the school class, if it is not "appropriate for the age".
The law would allow parents to sue a school district if they suspect a
violation of these rules.
Critics have dubbed the law "Don't Say Gay,"
suggesting that teachers in Florida may not even be allowed to use a word like
"gay." They argue that the vague wording of the law makes many things
a possible starting point for a lawsuit, for example if a lesbian teacher talks about
her spouse.
In the weeks leading up to the law, many Disney employees
urged management to take a stand against it. Disney is in a very influential
position in Florida. The group is one of the largest private employers here and
employs almost 80,000 people, the various amusement parks on the more than 100
square kilometer Disney World area are among the most visited tourist
attractions in America.
Criticism from many employees
But CEO Chapek was initially reluctant to get involved in
the debate. In a message to staff, he argued that commenting on such an issue
could be counterproductive because it could be used to further fuel sentiment.
Disney prefers to have its statements expressed in its films and television
series that reflect diversity. However, Chapek's words were felt by many
employees to be insufficient, and a strike even broke out. Workers were also
concerned that Disney has supported DeSantis and other advocates of the law
with donations for their political campaigns.
The Disney boss finally felt compelled to backtrack. In
another message to his colleagues, he apologized and wrote that he had realized
that it was not enough to tell stories with diversity, but that it was also
important to stand up for rights openly. "You needed me as a stronger ally
in the fight for equality, and I failed you. I'm sorry about that.” He also
announced that he would suspend all political donations in Florida. On the day
DeSantis signed the law into law, Disney said it would fight to have it
repealed.
All of this may have brought peace back to the workforce,
but Chapek drew the wrath of Republicans, who not only control the governorship
in Florida, but also both houses of parliament. DeSantis called Disney
"woke" and said the company had "lost all moral authority."
Influential Fox host Tucker Carlson accused Disney of
pursuing a "sexual agenda for six-year-olds." Now, with efforts to
strip Disney of its self-government privileges, the dispute is heating up even
further. Randy Fine, a Republican representative in the Florida House of
Representatives, tweeted, "Disney is a guest in Florida. Today we reminded
them of that.”"
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