"Nvidia Chief Executive Jensen Huang tried to quell investor concerns about
the artificial-intelligence boom Tuesday at an event he dubbed "the Super
Bowl of AI."
The world will need 100 times as much computing power for advanced AI than
it considered necessary a year ago, he said at a conference that has grown from
a sleepy chip developer gathering in Silicon Valley into a rock-concert-like
event that filled a hockey arena.
AI expansions into models that can "reason" and act as
"agents" to carry out tasks for humans will require far greater
computational firepower, which comes from the kinds of chips that Nvidia
manufactures.
"This last year, this is where almost the entire world got it
wrong," he said. Nvidia shares have been volatile since the release of
DeepSeek in January, a model released by a Chinese startup that said it had
built sophisticated AI models that required fewer of Nvidia's chips. That led
some investors to question whether future AI systems will need fewer Nvidia
chips for training and day-to-day operations.
Reasoning models spend more time "thinking" about a problem before
delivering an answer. They break each prompt down into steps, a process that is
best used for complex problems, according to companies building those models.
They might generate so much data that computing speeds will need to increase to
process the data quickly for users. Users won't want to wait 10 times longer to
get an answer that relies on 10 times more data, he said.
Huang also spent time hyping AI agents, which are designed to complete tasks
-- such as booking a flight or making a dinner reservation -- for humans.
Agents, which often rely on reasoning models, require a lot more computational
power, which means sustained or even higher demand for Nvidia's chips, Huang
said.
"The amount of computation needed is easily 100 times more than we
thought we needed at this time last year," Huang said, reiterating a point
he has made in recent months.
He unveiled a new line of even more powerful chips called Rubin that are
expected to be available in the second half of 2026. The AI superchip, named
after the astronomer who discovered dark matter, is set to have more than three
times the computing capabilities of the Ultra chips. An Ultra version of the
Rubin will offer 14 times the performance of the Blackwell, he said.
The Rubin will need to be a monster hit to meet sky-high investor
expectations for the chip maker. Analysts expect this series of Nvidia's chips
to generate nearly $40 billion in revenue in their first year of sales and more
than $95 billion in their second year, according to consensus estimates from
Visible Alpha. That is more than the annual revenue of nearly three-quarters of
companies on the S&P 500.
Nvidia shares fell 3.4% after the presentation concluded, slightly more than
the tech-heavy Nasdaq Composite, where there was a broad tech selloff along
with declines in the S&P 500 after turmoil returned in the Middle East.
The company also announced a partnership with General Motors to help provide
underlying technology for its autonomous driving fleet, as well as a
partnership with Disney and Google's DeepMind called "Newton" that
can simulate physical systems.
"The time has come for robots," Huang said, noting there is a
growing shortage of human labor. This is an area where Nvidia can build on its
legacy as a gaming company, which demanded it create virtual worlds in which
objects and people behaved as they would in the real world.
With a "slow-thinking" capability, Nvidia's physical AI can help
robots perceive and reason about their environment, and fast-thinking
capability allows it to take actions.
"Everyone, pay attention. This could very well be the largest industry
of all," Huang said.
Before the keynote began, Huang took the stage in his trademark leather
jacket and spent time ramping up the crowd, which had helped push up San Jose,
Calif., hotel prices up to $2,500 a night as the city was festooned in Nvidia
colors.
Restaurants and coffee shops will earn their entire month's rent over the
course of a few days, San Jose Mayor Matt Mahan said. Hosting the event will be
a test for how the area handles the Super Bowl and World Cup next year." [1]
1. Nvidia CEO Urges 100-Fold Jump in AI Firepower. Rosenbush, Steven; Bousquette, Isabelle. Wall Street Journal, Eastern edition; New York, N.Y.. 19 Mar 2025: B1.
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