"Naver, a South Korean internet firm,
is trying to introduce robots into the world of cubicles and conference rooms
without making employees uncomfortable.
The new workers zipped around the
office completing mundane tasks like fetching coffee, delivering meals and
handing off packages. They did not get in anyone’s way or violate personal
space. They waited unobtrusively for elevators with unfailing politeness. And,
perhaps most enticingly, they did not complain.
That’s because they were robots.
Naver — a soup-to-nuts internet
conglomerate in South Korea — has been experimenting with integrating robots
into office life for several months. Inside a futuristic, starkly industrial,
36-story high-rise on the outskirts of Seoul, a fleet of about 100 robots
cruise around on their own, moving from floor to floor on robot-only elevators
and sometimes next to humans, rolling through security gates and entering
meeting rooms.
Naver’s network of web services,
including a search engine, maps, email and news aggregation, is dominant in
South Korea, but its reach abroad is limited, lacking the global renown of a
company like Google. The company has been on the hunt for new avenues for
growth. In October, it agreed to acquire Poshmark, an
online secondhand retailer, for $1.2 billion. Now, Naver sees the software that
powers robots in corporate office spaces as a product that other companies may
eventually want.
Robots have found a home in other
workplaces, such as factories and in retail and hospitality, but they are
largely absent from the white-collar world of cubicles and conference rooms.
There are thorny privacy questions: A machine teeming with cameras and sensors
roaming company hallways could be a dystopian tool of corporate surveillance if
abused, experts say. Designing a space where machines can move freely without
disturbing employees also presents a complicated challenge.
But Naver has done extensive
research to make sure that its robots — which resemble a rolling garbage can —
look, move and behave in a way that makes employees comfortable. And as it
develops its own robot privacy rules, it hopes to write the blueprint for the
office robots of the future.
“Our effort now is to minimize the discomfort they cause to
humans,” said Kang Sang-chul, an executive at Naver Labs, a subsidiary
developing the robots.
Yeo Jiwon, who works in the
company’s social impact team, recently ordered coffee on Naver’s workplace app.
Minutes later, the “Rookie” exited the elevator on the 23rd floor, zoomed
through the security gates and approached her desk. Once nearby, the robot
opened its storage compartment with a cup of iced coffee that had been prepared
at a Starbucks on the second floor.
The robots are not always perfect,
Ms. Yeo said, sometimes moving slower than expected or occasionally stopping
too far from where she sits.
“They do feel like a beta release
sometimes,” she said, using the tech parlance for software that is still under
development. The deliveries save her time, though, she said, and help her focus
on her work, eliminating the distraction of walking to a coffee shop.
Technology firms often encourage
employees to test out their own products, but with its robots, Naver has turned
its entire office into a research and development lab, deploying its employees
as test subjects for future workplace technologies.
When Naver employees drive to the
office, which finished construction this year, the company automatically sends
them reminders of where they parked on the workplace app. Employees walk
through security gates that use facial recognition, even while masked to
prevent the spread of the coronavirus. At Naver’s in-house health clinic,
artificial intelligence software suggests areas of focus for employees’ annual
health exam.
And then there are the robots.
Naver designed the office from the
ground up with the robots in mind, starting construction in 2016. Every door is
programmed to open when a robot approaches. There are no tight hallways or
obstructions on the floor. The ceilings are marked with numbers and QR codes to
help the robots orient themselves. The cafeteria has lanes dedicated for robots
to deliver meals.
As part of its research, Naver has
also published studies in the field of human-robot interaction. After a
series of experiments, for example, Naver concluded that the optimal spot for a
robot in a crowded elevator with humans was the corner next to the entrance on
the side opposite of the elevator buttons.
Putting the robot at the back of the elevator made humans
uncomfortable, Naver’s researchers
found.
The company’s engineers also designed animated eyes that
gaze in the direction that the robot is headed. They found that employees were
better able to anticipate the robot’s movement if they could see its gaze.
None of the machines look human. Mr.
Kang said the company did not want to give people the false impression that
robots would behave like human beings. (Some robotics experts believe that
humanoid robots make humans more, not less, uncomfortable.)
Naver, of course, isn’t the only
tech company trying to advance robot technology. Rice Robotics has deployed hundreds of
cartoonish, boxy robots that deliver packages, groceries and more in office
buildings, shopping malls and convenience stores around Asia. Robots like Optimus, a
prototype that Tesla unveiled in September, are designed to be more like humans,
and carry boxes, water plants and more, but they are a long way from being
deployed.
Victor Lee, the chief executive at
Rice Robotics, said he was impressed when he saw videos of the machines and
Naver’s robot-friendly building. While Rice’s delivery robots function
differently, Naver’s approaches “made sense,” he said. “Naver obviously has way
more development budget on these moonshot projects.”
Naver said one distinctive feature of its robots was that
they are intentionally “brainless,” meaning they are not rolling computers that
process information inside the machine. Instead, the robots communicate in real
time over a high-speed, private 5G network with a centralized “cloud” computing
system. The robots’ movements are processed using data from cameras and
sensors.
Each robot has several cameras that
record images of its surroundings. There was some disagreement within Naver
about what exactly the robots needed to know, and how the data being collected
would be used. When prototypes were being developed, engineers initially wanted
the robots to record a wider field of view to assess their location more
quickly and more accurately, according to Lee Jin-kyu, Naver’s chief data
protection officer.
Mr. Lee worried that this would result in data that could be
used to track employees without their knowledge, creating legal problems for
the company in South Korea, which has strict labor and privacy laws. Mr. Lee
and the engineers agreed to capture only one photo per second from a
front-facing camera, and use the other cameras only when more than one image
was necessary.
The cameras can see only below people’s waists, and the
images are deleted as soon as the robot has oriented itself. An emergency mode
kicks in if a robot is knocked over or camera angles change suddenly. In such
cases, the robot announces that it may record people’s faces.
Despite Naver’s precautions, privacy
experts worry that potential customers might modify the robots or create their
own policies on how they collect data. Kim Borami, a privacy lawyer in Seoul,
said that many South Korean companies were opaque about their data policies,
and that she had encountered examples of companies breaking privacy laws.
She also noted that it was
impossible to know for certain whether Naver was following its own privacy
policies without looking more closely at its software — something Naver does
not share publicly.
“You don’t typically find out about
privacy violations in a company until there is a whistle-blower or a leak,” Ms.
Kim said.
Naver said it was in compliance with
South Korean laws on employee data privacy and surveillance. But part of the
challenge with new workplace technology is creating rules on the fly.
“There is no benchmark for the kinds
of privacy policies we need,” Mr. Lee, the Naver engineer, said. “We had to
start from scratch. That was the most difficult part.”"
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