How To Successfully Start An Online Business Without Big Money

 "If you are known  in your immediate environment, known what you're producing, you don't have to expect new customers to come to you right away when you start an e-shop,” - explains Vytautas Vorobjovas, an e-commerce expert.

 

    To let customers know about the new e. store, it is necessary to advertise it.

 

    "It is often assumed that customers will come to the website by themselves and no funds are allocated to attract them. However, the flow of customers always costs - after all, ordinary stores in physical outlets also pay for the flow of customers in the form of rent or real estate prices. Opening the e-store and not allocating funds to attract visitors is the same as opening a kiosk in the middle of the Labanoras forest - only few mushroom collectors will find it without advertising ”, - V. Vorobjov likes to provide such a comparison.

 

    Less cost channels

 

    However, start-ups usually have little money, so advertising on both Facebook and Google is too expensive for them.

 

    "Therefore, it is worth taking advantage of the cheaper opportunities offered by both social networks and advertising portals," V. Vorobjov advises.

 

    For example, if a spice shop is set up, it can be advertised to groups involved in cooking, such as barbecue enthusiasts.

 

    "It is usually relatively inexpensive to place ads in such groups. It is also advisable to contact their administrators to ask them maybe allow you to advertise for free. And only when there is already some money to be made, it is possible to take paid advertisements,” - says e. commerce expert.

 

    Buyers love images

 

    Another tip is to put a video ads on Youtube. It does not have to be of studio quality, but according to V. Vorobjov, it is worth loading of it a lot, because nowadays the consumer likes to see the image.

 

    He also suggests finding a target group of shoppers who are not from a nearby environment before entering the wider waters and asking them to try the product and comment on it.

 

    "Don't give them free stuff. They might be reluctant to criticize you.  Rather, offer to buy at a great discount in exchange for reviews. And then, taking them into account and improving the product itself, packaging, description, it is already possible to look for larger, and more expensive e-store's advertising channels," - Vorobyov said."