"The demand for high-tech professionals is high, but not in all sectors: online retail is cutting jobs after the pandemic. The start-up scene is also struggling.
The digital job market is currently only seeing growth in specialists in the areas of robotics, digital transformation, cloud computing and artificial intelligence.
In contrast, the number of open positions in the areas of e-commerce, analytics/big data, Internet of Things, online marketing, social media and digital finance has fallen by a double-digit percentage compared to the previous year, shows the D:ECONOMY job monitor for which the Berlin Index Group evaluates 509 job exchanges.
Qualifications that were in high demand during the corona pandemic are currently experiencing a setback. The decline is particularly severe in the e-commerce sector, which is almost 30 percent below the previous year's figure. Online retail is struggling with inflation and consumer reluctance to buy. Excess capacities that were created during the pandemic are now being reduced. The same applies to other growth areas such as online marketing and social media. A rough wind is blowing, particularly in the start-up scene: venture capital has become sparser in the past year and a half, which means that most start-ups have to tighten their belts. This particularly affects young e-commerce companies.
The growth areas in the digital economy primarily include robotics and artificial intelligence, which are currently experiencing a surge in innovation. Just as ChatGPT generates specific outputs through prompts, generative AI enables the automation of robot activities through coding.
Another area of expansion is generative AI. Companies are currently experimenting intensively with it and have identified initial areas of application. For example, professionals in the field of chatbots are currently being sought much more frequently than last year. Job advertisements for AI experts who are familiar with generative AI, large language models (LLM) or simply chat GPT have increased more than tenfold in Germany since the beginning of the year. Despite the jump, demand is still manageable in absolute terms: In August, 306 companies were looking for specialists for 713 open positions in this small or rapidly growing segment of artificial intelligence.
An analysis of the industries that are looking shows IT/telecommunications to be clearly ahead with a share of 28 percent of job advertisements, followed by research and development in high-tech and scientific professions, engineers, architects as well as marketing and advertising. The index evaluation for D:ECONOMY shows that there is hardly any demand for specialists with these qualifications: from human resources and finance, the areas of health, law and purchasing as well as the tourism and transport sectors. With these values, Germany is clearly ahead compared to its neighboring countries Austria and France, but lags behind other large industrial nations. In contrast, the demand for specialists in deep learning or computer vision has fallen, as the index data shows." [1 ]
1. Experten für Robotik und KI sind gefragt
Frankfurter Allgemeine Zeitung (online)Frankfurter Allgemeine Zeitung GmbH. Oct 25, 2023. Von Holger Schmidt
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