Google introduces personal AI. It knows what you drive, where you fly, and what you're thinking.

 

"Google's artificial intelligence is entering a new era, one that will scrutinize the user's digital life – from Gmail reservations to photo history. This solution balances on the edge of convenience and surveillance.

 

The giant from Mountain View is beginning to implement a fundamental change in its artificial intelligence ecosystem – a new function that is intended to transform the chatbot from just a repository of general knowledge into a personal assistant that understands the context of our lives. This is Personal Intelligence, which has just been officially unveiled. Experts are already suggesting that this solution could be a turning point in the development of digital assistants.

 

The end of the era of general answers

 

Google is moving away from the model where AI generates universal answers for everyone, and instead, thanks to the new Gemini 3 model, the system begins to connect the dots in the user's digital life, analyzing data from Gmail, Google Photos, search history, and YouTube history. A kind of permanent surveillance – the bot will know practically everything about us. But there's a trade-off. This function, initially available to Google AI Pro and AI Ultra subscribers in the United States, is designed to work proactively, so Gemini will no longer need a specific "command" or pointing finger from us to know where to look for information. Personal Intelligence can independently connect an email thread with a watched video or pick up nuances in the photo library, providing statistics and suggestions perfectly tailored to a specific person. What will this look like in practice?

 

Google provides specific examples that illustrate the gap between previous chatbots and the new approach. Until now, asking AI for "recommendations for Chicago" would yield a generic list of the ten most popular tourist attractions. Personal Intelligence works differently – with the user's explicit consent, the system analyzes flight ticket bookings in Gmail and interests evident in photos stored in Google Cloud. If the user is passionate about nature photography, Gemini will skip standard museums and suggest a visit to the Alfred Caldwell Lily Pool in Lincoln Park (a photogenic, historic garden).

 

Even more interesting is the aspect of proactive problem-solving. When searching for winter car tires, the artificial intelligence won't ask clarifying questions, but will instead refer to insurance documents stored in Gmail. Based on these documents, it will independently determine the make and model of the vehicle, ensuring that purchase recommendations are immediately precisely tailored.

 

Google assures, however, that full automation does not mean a loss of control. The function is disabled by default – the user decides whether and when to connect their applications with Gemini. Furthermore, it's possible to selectively connect only selected services, giving users the freedom to decide how much "knowledge" about them the AI ​​should possess. The company emphasizes that even with connected applications, not every answer will be personalized – the system will only use personal data when it deems it genuinely helpful. Users also retain the ability to quickly opt out of personalization by clicking "Try again" or managing their chat history.

 

This new feature is being released in beta for personal accounts and will be available in the browser, on Android and iOS systems.

 

The availability of AI on the latter system is certainly important news for Apple fans. The months-long saga of speculation regarding who would provide the AI ​​technology for devices bearing the bitten-apple logo has finally ended. The iPhone manufacturer officially announced that the foundation of the new generation of Siri, planned for 2026, will be Google's Gemini models. This decision by Tim Cook and his team is a powerful blow to OpenAI's ambitions. The creators of ChatGPT had been openly negotiating with Apple, hoping to become the default "brain" of the Apple ecosystem. However, the door to the world's most valuable device ecosystem has been closed to Sam Altman (OpenAI's CEO).

 

Market experts point out that this is a classic example of "co-opetition," or cooperation between rivals. Apple, struggling with its own delays in AI implementation (analysts are reminding the company of unfulfilled promises from the summer of 2024), needed a ready-made, proven, and scalable solution. Google, in turn, needed a distribution channel. Thanks to this agreement, Gemini technology will reach billions of users worldwide. This move could solidify Google's position as a leader in consumer AI.”