“The assumption that brand-name schools produce superior talent ignores the environments that build ready workforces. The recruitment approach your report describes looks less like strategic hiring and more like risk aversion masquerading as efficiency ("Elite Colleges Are Back at the Top of the List for Company Recruiters," U.S. News, Jan. 5).
What truly prepares graduates for work is the experience of solving genuine problems with limited time, few resources and real consequences. That kind of education cultivates adaptability, resilience and judgment, the traits employers say they value most.
Public universities educate 75% of U.S. college graduates and produce most of the nurses, teachers, engineers and business leaders who sustain our regional and state economies.
For many students, graduation represents years of balancing multiple jobs, raising families and overcoming financial and personal hardship. Their success reflects grit and accountability, qualities no ranking can manufacture. Leaders at public institutions see this every year.
Companies should seek persistence, not pedigree. Limiting recruitment to elite institutions overlooks the strength and genius of our higher-education system. Business leaders: The engine of prosperity is in front of you. Don't be blinded by the name on the sweatshirt when you build your team.
Franklin D. Gilliam Jr.
Mr. Gilliam is chancellor of the University of North Carolina, Greensboro.” [1]
1. The Case for Hiring Public University Grads. Wall Street Journal, Eastern edition; New York, N.Y.. 13 Jan 2026: A14.
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