"The rich really are different.
Unlike those who aspire to look luxe, the truly moneyed signal their taste subtly.
Or that’s the idea underlying “stealth wealth,” the muted 2023
fashion trend exemplified by the wardrobes of “Succession.” There are no logos,
flashy designs or bright colors, no cries for attention — just seemingly simple neutral and navy
items, exorbitantly priced, ostensibly for the high-quality materials and
craftsmanship.
If you can’t guess the designer of a
$500 baseball cap
or a $5,000 suit — and wouldn’t think to, frankly, because they’re plain — the
wearer’s mission is accomplished. And if you can spot “quiet luxury,” as it’s also called, you’re
discerning, part of the inner circle, a fraction of the tastefully fashionable
few who can spot a needle in a haystack or $1,500 ballet flats by their
resemblance to socks.
Presumably, you’re too cool to make
the mistake of one interloper on the show, carrying a “ludicrously capacious”
bag that was pricey but accidentally highlighted her outsider status with its
bold Burberry trademark check and size. The stealthily wealthy may be burdened
by their fortunes, but they appear to travel light, swathed in beiges, blacks
and grays by designers like Ferragamo, Bottega Veneta, Loro Piana, Brunello
Cucinelli, Hermes, the Row and
Max Mara."
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