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2023 m. gegužės 6 d., šeštadienis

Iran's New Friends --- Having viewed Russia and China warily for years, the Islamic Republic sees its best prospects for survival as the junior partner in an anti-Western alliance.

"On New Year's Eve in 1977, President Jimmy Carter rose in the glittering banquet hall of Tehran's Niavaran Palace to toast the deep bonds between the U.S. and Iran. As Shah Mohammad Reza Pahlavi looked on, Mr. Carter showered accolades on the monarch, praising Iran's modernizing society, attention to human rights and military power.

 

"Iran, because of the great leadership of the Shah, is an island of stability in one of the more troubled areas of the world," he told his host before they raised their glasses in friendship.

 

The Islamic revolution that would drive the Shah from power and sever Iran's close ties with Washington began the following month. Iran was quickly transformed from a pro-American monarchy into a fervidly anti-Western theocracy, beginning four decades of international isolation for Tehran.

 

Washington's Cold War antagonists -- Moscow and Beijing -- held little appeal as potential allies for the emerging Islamic Republic. The Soviet Union, which had invaded Afghanistan the same year as Iran's revolution, were "brutal aggressors," while China, which was building closer ties with the Shah, was equally "imperialist," warned Ayatollah Ruhollah Khomeini, the ascetic Shia cleric who returned from exile to lead Iran. He vowed to side with "neither East, nor West," building a pure Islamic state free from foreign meddling.

 

Today Iran is in the midst of a far-reaching geopolitical realignment, in defiance of the wishes expressed by Mr. Khomeini more than four decades ago.

 

Iran is forging closer ties with Russia and China, hoping to ease its economic woes and build a powerful new axis of revisionist powers capable of countering the U.S.-led West. A dramatic sign of this shift came in March when Beijing brokered an agreement to restore diplomatic relations between Iran and Saudi Arabia. That followed Iran's surprising decision last year to sell armed suicide drones to Moscow.

 

It's a strategy that Iran's President Ebrahim Raisi has been pitching to Vladimir Putin and Xi Jinping since last year, advising joint resistance to the threat that all three say they face: military encirclement and economic strangulation by the U.S. and its allies.

 

"Resistance will turn the threat into an opportunity for progress, while backing off in face of the threat will only result in failure," Mr. Raisi said in January in the first state visit to Beijing by an Iranian leader in two decades.

 

Iran's overtures to Russia and China could well dictate the stability of its regime for years to come. Tehran's 2015 deal with world powers to limit its nuclear program had eased longstanding sanctions, but the Trump administration withdrew from the agreement in 2018. Last fall, the regime unleashed a brutal crackdown on a nationwide protest movement, all but ending any prospect for escaping Western sanctions.

 

For Iran's leaders, the picture is now clear: They have watched with alarm as regimes in Iraq, Afghanistan, Libya, Yemen and Syria toppled or nearly fell in recent decades. They fear that Iran could be next, unless it can break out of the isolation imposed by Washington, analysts say.

 

"It's a very lofty, ambitious goal, but the Iranian goal is, 'We can establish a parallel international order,'" said Mohammad Ayatollahi Tabaar, an expert in Iranian affairs at Texas A&M University. "And they see Russia and China as big partners to establish this international order in the long term so the U.S. can no longer harm them economically and militarily."

 

With two permanent members of the U.N. Security Council more firmly in its corner, Iran would have more international cover as it weighs whether to build nuclear weapons, a step that some Iranian officials see as the best guarantee of the regime's survival.

 

Russia and Iran have long been rivals more than partners in a centuries-old contest for control of the Caspian Sea and Persian Gulf trade routes. In the 19th century, the Russian czar's armies inflicted humiliating defeats on the Persian Empire in the Caucuses. A 1907 deal with Britain gave Moscow control over northern Iran until Mohammad Reza's father reunified the country and crowned himself Reza Shah.

 

The Red Army invaded and reoccupied northern Iran at the start of World War II, in a coup de main with London aimed at protecting Allied supply lines, securing Iranian oil fields and denying Germany a foothold. Russian troops departed in 1946, but Moscow's influence in Tehran remained a constant preoccupation for Reza Shah's son and for Washington throughout the Cold War.

 

China's Cold War ties with Tehran were minimal until then-Communist Party Chairman Hua Guofeng visited in 1978, one of the last foreign officials to meet with the Shah before his regime's collapse, a move that deepened Mr. Khomeini's suspicions. Though official relations have since flourished, Beijing long seemed ambivalent about linking closely with Iran because of its own deep trade ties with the U.S. and reliance on oil imports from Tehran's Middle East adversaries.

 

Now China and Russia are drawing closer to Tehran because of shared hostility for the U.S. and short-term pragmatism, said Trita Parsi, executive vice president of the Quincy Institute for Responsible Statecraft, a Washington think tank. 

 

"They have a commonality in not wanting to see the United States' unipolarity be the defining characteristic of the world order," he said.

 

Washington is taking notice.

 

"I wouldn't call it a true full alliance in the real meaning of that word, but we are seeing them moving closer together, and that's troublesome," Gen. Mark Milley, chairman of the U.S. Joint Chiefs of Staff, told Congress last month about Iran, Russia and China. "Those three countries together are going to be problematic for many years to come."

 

The notion that Iran should find allies and economic partners outside the West first arose under President Mahmoud Ahmadinejad, a conservative who took office in 2005 seeking to differentiate his policies from his pro-Western predecessor, Mohammad Khatami. 

 

The Islamic Revolutionary Guard Corps, which had emerged as an increasingly powerful voice within the Iranian leadership, saw Russia as a potential supplier of advanced arms and China as a source of technology.

 

But when Iran's hard-liners began pursuing this so-called "Look East" strategy, almost no one took it seriously, including China and Russia. Within Iran, some conservative clerics saw it as a betrayal of a core tenet of the 1979 revolution.

 

Aligning more closely with China and Russia was also opposed by Iran's moderates and members of its wealthy elite, who have long seen themselves as economically and culturally tied more closely to the U.S. and Western Europe. Their hopes seemed to pay off in 2015 when the Obama administration and Tehran reached a deal to limit Iran's nuclear program in return for easing sanctions.

 

When the Trump administration exited the deal and imposed even stricter sanctions, Mr. Khomeini's successor as Iran's Supreme Leader, Ayatollah Ali Khamenei, began publicly endorsing closer relations with Moscow and Beijing. "We should look East, not West," Mr. Khamenei told a group of academics in 2018.

 

"The Iranians have concluded, rightly or wrongly, that the United States simply never will accept Iran," said Mr. Parsi. "There's been a convergence around the view that making it work with the West is not an option."

 

The outbreak of the Ukraine events last February provided Tehran with its best opportunity for the IRGC to put Mr. Khamenei's directive into practice. Locked in a grinding conflict against an increasingly well-armed foe, Russian President Vladimir Putin was especially in need of friends.

 

Tehran's decision to provide drones to Russia was the first time it had intervened in a conflict on behalf of a predominantly non-Islamic country since the 1979 revolution, analysts said. It is also planning to construct a factory in Russia for producing the unmanned aircraft and is said to be considering sales of ballistic missiles.

 

In return, Iran has asked for jet fighters and other advanced weapons from Moscow and is seeking to expand trade and investment. Tehran hopes that Moscow can help its efforts to modernize its own conventional armed forces, heightening the risks for Israel or the U.S. if they decide to attack Iran's nuclear facilities.

 

For Iran, "everything that helps Putin continue this conflict is good, and every partnership that keeps the him going is preferential,"said Alexander Gabuev, a senior fellow at the Carnegie Endowment for International Peace. Moscow offers "advanced arms that Iran probably can't get anywhere else."

 

Iran's conservative clerics once saw little difference between the atheistic Soviet Union and the decadent West. But since the Cold War, Moscow and Tehran have forged a relationship of convenience, starting in 1991 when cash-strapped Russia agreed to build Iran's nuclear reactor at Bushehr. The relationship has been fitful and wary, with trade and even military ties progressing slowly. But it has gained momentum over the last decade as Russia and Iran have cooperated in providing military aid to Syrian President Bashar al-Assad in his country's 12-year long civil war.

 

Mr. Putin's embrace of religiosity, his tolerance of Islam and his generally conservative values have smoothed his dealings with Tehran. He has aggressively wooed Mr. Khamenei, who visited Moscow for the first time in a decade in 2015, and the two have met repeatedly since. They have bonded over their mutual hostility to what they describe as U.S. hegemony.

 

Bolstering ties with Beijing is proving more difficult than with Moscow, but that goal is more critical for Tehran, analysts say.

 

"While Russia is challenging the United States and some norms in the international order, China has the capability to directly attempt to alter the rules-based global order in every realm and across multiple regions," the U.S. intelligence community concluded in its 2023 Threat Assessment, an annual report released in February.

 

China is Iran's biggest oil customer and a key market preventing its heavily sanctioned economy from collapsing. China imported a record 1.2 million barrels a day of Iranian oil in December, up 130% from a year earlier, according to commodity-data firm Vortexa. Those purchases are often at a heavy discount from international prices.

 

Beijing signed a 25-year economic and security cooperation agreement with Tehran in 2021 to invest in areas such as nuclear energy, ports, railroads, military technology and oil and gas development. Beijing also provides sophisticated technologies that Iran uses to tighten control over its restive population.

 

After years of shunning the Middle East's messy disputes, Beijing is playing a more active diplomatic role in the region. It shares with Tehran a desire to counter U.S. power but fears that aligning too closely with the Islamic Republic could jeopardize its broader relations in the Persian Gulf, analysts say. Beijing is Saudi Arabia's top trading partner and the biggest buyer of its oil, a trend that is only expected to accelerate. Riyadh has started importing sensitive missile technology from the Chinese military.

 

With leverage over both Riyadh and Tehran, China was able to play a mediating role in forging last month's agreement between the two Middle East rivals to restore diplomatic relation after seven years of estrangement -- a feat that eased Iran's isolation and challenged Washington's position as the region's pre-eminent power.

 

"Rather than China coming in and tilting toward Iran because Iran is opposed to the U.S., instead you see China continuing to play a neutral role and playing footsie with the Saudis at the expense of the Americans," said Mr. Parsi.

 

For all the indications of deepening ties, the limits on Iran's collaboration with Russia and Moscow remain substantial. Direct investment by Russian and Chinese companies in Iran remains minimal, analysts say. Both countries are still fearful that tying their economies too closely to Iran will make them a target of U.S. sanctions on Iran.

 

"The same dynamics that have really thwarted Russia-Iran economic cooperation and China-Iran cooperation since basically 2012 are still there. And many of them are arguably worse," said Esfandyar Batmanghelidj, chief executive officer of the Bourse and Bazaar Foundation, a London-based think tank that studies the Iranian economy.

 

Though driven together by mutual resentment at what they describe as U.S. hegemony, their alignment has few trappings of a formal alliance. Tehran is in the final stages of joining the Shanghai Cooperation Organization, a political and security bloc dominated by China and Russia. But their differing and at times conflicting aims will make deeper security cooperation difficult, says Nicole Grajewski, a fellow at Harvard's John F. Kennedy School of Government.

 

"China's interests don't necessarily align with the Iranians, and the Russians have been kind of forced to turn more strongly to Iran," she said. "I don't think we'll be seeing the appearance of a trilateral defense pact," said Ms. Grajewski.

 

For the U.S., Iran's success in breaking out of its isolation raises new concerns. Tehran's outreach to China has provided an economic lifeline that lessened the urgency to conclude a nuclear agreement with the West that would lift sanctions, says Henry Rome, a senior fellow at the Washington Institute for Near East Policy. "This clearly undermined U.S. interests," he said. At the same time, Russia's promise to sell advanced fighters to Tehran this year could make it a much more substantial military threat to the U.S. and its allies in the Middle East.

 

Iran's burgeoning ties with Moscow and Beijing won't turn it into a colossus capable of driving the U.S. from the region or destroying Israel, as it has long vowed to do. But the new alliances may extend indefinitely the life of a regime that only months ago seemed to be running out of options." [1]

 The author claims that Russian and Chinese companies avoid investing in Iran because they fear Western sanctions on Iran. Major Russian and Chinese companies already face extreme Western sanctions. Is it possible to come up with even more sanctions for them?


1.REVIEW --- Iran's New Friends --- Having viewed Russia and China warily for years, the Islamic Republic sees its best prospects for survival as the junior partner in an anti-Western alliance. Cloud, David S.  Wall Street Journal, Eastern edition; New York, N.Y. [New York, N.Y]. 06 May 2023: C.1. 


Internetas keičiasi: „Google keičia įrankius“ kad išlikti paieškos viršuje --- Tikėkitės dirbtinio intelekto (AI) ir vaizdo klipų, o ne tik „10 mėlynų nuorodų“

„Google keičia paieškos rezultatų pateikimo būdą, kad įtrauktų pokalbius su dirbtiniu intelektu, daugiau trumpų vaizdo įrašų ir socialinių tinklų įrašų, o tai nukrypsta nuo svetainių rezultatų sąrašo, dėl kurio ji dešimtmečius tapo dominuojančia paieškos sistema.

 

     Pakeitimai yra atsakas į didelius pokyčius, kaip žmonės pasiekia informaciją internete, įskaitant AI robotų, tokių, kaip ChatGPT, atsiradimą. Remiantis įmonės dokumentais ir žmonėmis, susipažinusiais su šiuo klausimu, jie nustumtų paslaugą toliau nuo jos tradicinio formato, neoficialiai vadinamo „10 mėlynųjų nuorodų“.

 

     Remiantis dokumentais, „Google“ planuoja padaryti savo paieškos variklį „vizualesnį, tinkamą užkandžiavimui, asmeniškesnį ir žmogiškesnį“, daugiausia dėmesio skirdama jaunų žmonių aptarnavimui visame pasaulyje. Ji planuoja įtraukti daugiau žmonių balsų, kaip pokyčio dalį, remti turinio kūrėjus, taip pat, kaip istoriškai buvo daroma su svetainėmis, rašoma dokumentuose.

 

     Tikimasi, kad šią ateinančią savaitę vyksiančioje kasmetinėje I/O kūrėjų konferencijoje paieškos milžinas pristatys naujas funkcijas, leidžiančias vartotojams bendrauti su AI programa, projektu, pavadintu „Magi“, – sakė kiti su šiuo klausimu susipažinę žmonės.

 

     Jau daugelį metų „Alphabet“ „Google“ atliko minimalius paieškos išvaizdos pakeitimus, o tai skatina reklamos verslą, kuris praėjusiais metais uždirbo daugiau nei 162 mlrd. dolerių. Tačiau tai keičiasi, sparčiai augant AI pokalbių robotams ir trumpų vaizdo įrašų programoms, pvz., „TikTok“, kurios abi patraukė jaunesnių vartotojų dėmesį.

 

     Remiantis vidiniais informaciniais dokumentais, apibūdinančiais bendrovės strategiją šiais metais keisti paieškos variklį, apskritai „Google“ planuoja daugiau dėmesio skirti atsakymams į užklausas, į kurias negali lengvai atsakyti tradiciniai žiniatinklio rezultatai.

 

     „Google“ paieškos lankytojai gali būti dažniau raginami užduoti tolesnius klausimus arba peržiūrėti vaizdinius elementus, pvz., „TikTok“ vaizdo įrašus, atsakančius į jų užklausas.

 

     Bendrovė jau pradėjo integruoti kai kuriuos internetinių forumų įrašus ir trumpus vaizdo įrašus į paieškos rezultatus, tačiau ateityje, remiantis vidiniais dokumentais ir su tuo susipažinę žmonės, planuoja tokią medžiagą dar labiau akcentuoti.

 

     „Google“ vadovai pabrėžė darbuotojams, kad pastaraisiais metais aktyvių svetainių skaičius sumažėjo, sakė su diskusijomis susipažinę žmonės. Interneto vartotojai vis dažniau kreipiasi į kitas programėles, norėdami rasti informacijos apie viską – nuo populiarių vietinių restoranų iki patarimų, kaip būti produktyvesniems.

 

     „Daugiau, nei atsakymai, mes jums padėsime, kai nėra teisingo atsakymo“, – dokumentuose teigė „Google“ vadovai.

 

     „Google“ atstovė teigė, kad paieška „visada buvo neįtikėtinai dinamiškas, sparčiai besivystantis sektorius“, o bendrovė sutelkė dėmesį į ilgalaikį požiūrį į paslaugos keitimą, apimantį AI ir vaizdinių funkcijų integravimą.

 

     „Paieškai tobulėjant, aukštos kokybės informacijos teikimas ir sveiko, atviro interneto palaikymas išliks mūsų požiūrio pagrindas“, – pridūrė atstovė.

 

     „Google“ turi galimybę pakeisti vartotojų elgseną, susijusią su interneto paieška, tačiau žmonės kreipsis į kitas paslaugas, jei įmonė nepasikeis pakankamai greitai, sakė Johnas Battelle, 2005 m. paskelbtos „Google“ istorijos „The Search“ autorius.

 

     „Tai tikrai reikšmingas momentas įmonei, ir aš manau, kad jie tai puikiai žino“, – pridūrė M. Battelle.

 

     Duomenų teikėjo „Statcounter“ duomenimis, „Google“ paieškos sistema, daugiausiai srautų turinti svetainė pasaulyje, daugelį metų vykdo daugiau, nei 90 % paieškų kompiuteriuose ir mobiliuosiuose įrenginiuose. 2020 m. Teisingumo departamentas padavė „Google“ į teismą dėl tariamo jos dominavimo paieškos rinkoje. Tai buvo svarbiausias JAV antimonopolinis ieškinys nuo tada, kai vyriausybė 1990 m. metė iššūkį „Microsoft“ pozicijai asmeninių kompiuterių programinės įrangos rinkoje. (Tikimasi, kad ieškinys bus nagrinėjamas vėliau šiais metais.)

 

     Nuo tada kelių naujų, dirbtiniu intelektu veikiančių, programų populiarumas labai išaugo ir iškėlė naujų iššūkių „Google“ galiai, kaip interneto portalui. Neseniai „Microsoft“ palaikomo „OpenAI“ sukurtas „ChatGPT“ robotas sukėlė pavojaus signalus „Google“ viduje ir paskatino lyderius paspartinti darbą su panašiais produktais.

 

     Šių metų pradžioje „Microsoft“ įdiegė „ChatGPT“ technologiją į savo paieškos variklį „Bing“, sukurdama versiją, kuri galėtų palaikyti ilgesnius pokalbius su vartotojais. Mažesni paieškos varikliai taip pat stengėsi įtraukti pokalbio AI funkcijas, tikėdamiesi pritraukti vartotojus, judėdami greičiau, nei „Google“.

 

     Milijonai žmonių naudojasi „Google“ svarbioms užduotims atlikti, o svetainės, pvz., internetinės naujienų agentūros, didžiąją srauto dalį naudoja paieškos variklio pagrindu. Dėl šių veiksnių ir didelių pajamų, susijusių su produktu, buvo sunku atlikti esminius paieškos pakeitimus.

 

     „Jiems svarbu ne tai, ar jie turi talento ir komandos tai padaryti, kaip jie nerimauja dėl savo įvaizdžio ir akcininkų“, – sakė Aravindas Srinivasas, buvęs „Google“ ir „OpenAI“ tyrėjas, paieškos startuolio „Perplexity“ vadovas.

 

     "Pernai įkurta „Perplexity“ turi 2,8 mln. aktyvių savo pokalbių paieškos sistemos vartotojų per mėnesį“, – sakė J. Srinivas.

 

     Pokalbių robotai, tokie, kaip ChatGPT, turi tendenciją užtikrintai kurti neteisingą informaciją ir net šaltinius. Neseniai Stanfordo universiteto mokslininkų atliktas paieškos sistemų, naudojančių pokalbio AI technologiją, tyrimas atskleidė, kad tik 51,5 % sakinių buvo tinkamos citatos, o daugiau, nei ketvirtadalis citatų nepalaiko susijusių sakinių turinio.

 

     „Google“ vadovai pabrėžė, kad paieškos produktai, naudojantys pokalbio AI funkcijas, neturėtų nuliūdinti svetainių savininkų, iš dalies įtraukdami šaltinio nuorodas, pranešė „The Wall Street Journal“. „Bard“ atsakymas į „ChatGPT“ įtraukė keletą nuorodų į išorinius šaltinius, kai jis buvo išleistas kovo mėn., tačiau „Google“ nustojo integruoti jį tiesiai į paiešką.

 

     Bendrovė neseniai pakvietė didelę darbuotojų grupę išbandyti „Magi“, prieš pristatant funkcijas kasmetinėje I/O konferencijoje gegužės 10 d., sakė su šiuo klausimu susipažinę žmonės. „The New York Times“ anksčiau pranešė apie projekto pavadinimą.

 

     Viena iš galimų naujų paieškos funkcijų leis vartotojams užduoti tolesnius klausimus į pradines užklausas, praėjusį mėnesį interviu žurnalui sakė „Google“ generalinis direktorius Sundaras Pichai.

 

     „Stengiamės užtikrinti, kad tai gerai veiktų vartotojams – jie turi aukštą kartelę, ir mes norime tą kartelę atitikti“, – sakė P. Pichai.

 

     „Google“ vadovai taip pat atidžiai stebėjo spartų „TikTok“, priklausančio Kinijoje įsikūrusiai „ByteDance“, augimą. Prabhakaras Raghavanas, „Google“ vyresnysis viceprezidentas, prižiūrintis paieškos sistemą, praėjusių metų liepos mėnesį vykusioje konferencijoje sakė, kad maždaug 40 % jaunuolių ieškodami restoranų kreipiasi į „TikTok“ arba „Meta Platforms“ priklausančią „Instagram“, remdamiesi vidiniu tyrimu.

 

     Į paieškos rezultatus įtraukus daugiau vartotojų sukurto turinio, taip pat kyla daug sudėtingų problemų. Tokios platformos, kaip TikTok gali būti galingi klaidingos ir klaidinančios informacijos vektoriai, nes žmonės linkę pasitikėti kitais žmonėmis, teigia mokslininkai.

 

     Remiantis dokumentais, apibūdinančiais įmonės paieškos strategiją, šis pakeitimas „Google“ turės „patobulinti mūsų „patikimo“ turinio apibrėžimą, ypač kai nėra vieno teisingo atsakymo. Remiantis dokumentais, „Google“ „suteiks priskyrimo ir raštingumo įrankius, kad užtikrintų pasitikėjimą turiniu.“ [1]


 1.  EXCHANGE --- Google Retools to Stay At the Top of Search --- Expect AI and video clips, not just '10 blue links'. Kruppa, Miles. Wall Street Journal, Eastern edition; New York, N.Y. [New York, N.Y]. 06 May 2023: B.1.

The Internet Is Changing: Google Retools to Stay At the Top of Search --- Expect AI and video clips, not just '10 blue links'.

"Google is shifting the way it presents search results to incorporate conversations with artificial intelligence, along with more short video and social-media posts, a departure from the list of website results that has made it the dominant search engine for decades.

The changes represent a response to big shifts in the way people access information on the internet, including the emergence of AI bots like ChatGPT. They would nudge the service further away from its traditional format, known informally as the "10 blue links," according to company documents and people familiar with the matter.

Google plans to make its search engine more "visual, snackable, personal, and human," with a focus on serving young people globally, according to the documents. It plans to incorporate more human voices as part of the shift, supporting content creators in the same way it has historically done with websites, the documents say.

At its annual I/O developer conference this coming week, the search giant is expected to debut new features that allow users to carry out conversations with an AI program, a project code-named "Magi," said other people familiar with the matter.

For years, Alphabet's Google has made minimal tweaks to the look and feel of search, which powers an advertising business that made more than $162 billion in revenue last year. But that is changing with the fast rise of AI chatbots and short-video apps such as TikTok, both of which have captured the attention of younger users.

Broadly, Google plans to place greater emphasis on responding to queries that can't be easily answered by traditional web results, according to internal reference documents outlining the company's strategy for making changes to the search engine this year.

Google search visitors might be more frequently prompted to ask follow-up questions or swipe through visuals such as TikTok videos in response to their queries.

The company has already moved to integrate some online forum posts and short videos in search results, but it plans to emphasize such material even more in the future, according to the internal documents and people familiar with the matter.

Google executives have stressed to employees that the number of active websites has plateaued in recent years, said people familiar with the discussions. Internet users are increasingly turning to other apps to find information on everything from popular local restaurants to advice on how to be more productive.

"More than answers, we'll help you when there's no right answer," Google executives said in the documents.

A Google spokeswoman said search has "always been an incredibly dynamic, rapidly evolving sector," and the company has focused on a long-term approach to changing the service that includes integrating AI and visual features.

"As search evolves, delivering high-quality information and supporting a healthy, open web will remain core to our approach," the spokeswoman added.

Google has the opportunity to lead a change in consumer behavior around internet search, but people will turn to other services if the company doesn't move fast enough, said John Battelle, author of "The Search," a history of Google published in 2005.

"It's a really significant moment for the company, and I think they're very well aware of it," Mr. Battelle added.

Google's search engine, the world's most heavily trafficked website, has for years handled more than 90% of searches on computers and mobile devices, according to data provider Statcounter. In 2020, the Justice Department sued Google for its alleged dominance in the search market, the most significant U.S. antitrust suit since the government challenged Microsoft's position in the personal computer software market in the 1990s. (The suit is expected to go to trial later this year.)

Since then, several new AI-powered apps have exploded in popularity, raising fresh challenges to Google's power as a portal to the internet. Most recently, the ChatGPT bot developed by Microsoft-backed OpenAI has raised alarms inside Google, pushing leadership to speed up work on similar products.

Microsoft built the technology behind ChatGPT into its search engine Bing earlier this year, creating a version that could hold extended conversations with users. Smaller search engines also have raced to incorporate conversational AI features, hoping to win users by moving faster than Google.

Millions of people use Google for critical tasks, and websites such as online news outlets rely on the search engine for large chunks of their traffic. Those factors, along with the large amount of revenue tied to the product, have made it difficult to implement major changes in search.

"For them, it's not about whether they have the talent and the team to do it. It's more how worried they are about their image and shareholders," said Aravind Srinivas, a former Google and OpenAI researcher who is chief executive of search startup Perplexity.

Perplexity, founded last year, has 2.8 million monthly active users of its conversational search engine, Mr. Srinivas said.

Chatbots such as ChatGPT have a tendency to confidently fabricate information and even sources. A recent study by Stanford University researchers of search engines using conversational AI technology found only 51.5% of sentences included proper citations, and more than a quarter of citations didn't support the content of their associated sentences.

Google executives have stressed that search products using conversational AI features should not upset website owners, in part by including source links, The Wall Street Journal reported. Bard, its answer to ChatGPT, included some links to outside sources when it was released in March, but Google stopped short of integrating it directly into search.

The company recently invited a large group of employees to test Magi before the features are introduced at the annual I/O conference May 10, said people familiar with the matter. The New York Times previously reported the name of the project.

One of the potential new search features will allow users to ask follow-up questions to their original queries, Google CEO Sundar Pichai said in an interview with the Journal last month.

"We are working to make sure it works well for users -- they have a high bar, and we want to meet that bar," Mr. Pichai said.

Google executives have also closely watched the fast rise of TikTok, owned by China-based ByteDance. Prabhakar Raghavan, a Google senior vice president overseeing the search engine, said at a conference in July last year that about 40% of young people turn to TikTok or Meta Platforms-owned Instagram when searching for restaurants, citing an internal study.

Incorporating more user-generated content in search results also raises a host of thorny issues. Platforms like TikTok can be powerful vectors for false and misleading information because people have a tendency to trust other human speakers, researchers said.

The shift will present Google "with the need to refine our definition of 'trusted' content, especially when there is no single right answer," according to the documents outlining the company's search strategy. Google will "give attribution and literacy tools to enable confidence in making use of the content," according to the documents."  [1]


 1.  EXCHANGE --- Google Retools to Stay At the Top of Search --- Expect AI and video clips, not just '10 blue links'. Kruppa, Miles. Wall Street Journal, Eastern edition; New York, N.Y. [New York, N.Y]. 06 May 2023: B.1.