"BERLIN -- Volkswagen AG is planning a spending spree of close to $200 billion over the next five years to fix its struggling business in China and try to hoist the German car maker out of its niche as an also-ran in the U.S.
The German auto maker said Tuesday it would target 68% of that investment, or about $131 billion, on the development of electric vehicles and new digital technology, with a particular focus on expansion in China and the U.S. That compares with about 56% in the previous investment plan.
The move is the first major strategy announcement by Chief Executive Oliver Blume since he took the reins at VW in September after the board ousted his predecessor, Herbert Diess. With the company's new five-year investment plan, Mr. Blume is now starting a spending war with rival auto makers as he tries to claw back market share in China and make the company's U.S. business relevant after decades of failed attempts to build significant market share.
The big spending by Volkswagen -- totaling 180 billion euros, equivalent to $193.2 billion -- comes as governments around the world shell out subsidies to encourage companies to invest in technologies that speed up the transition away from greenhouse-gas emitting fossil fuels. VW is relatively flush with cash after reaping billions in proceeds from the listing of sports-car maker Porsche AG last year.
The Biden administration's Inflation Reduction Act (IRA) unleashed more than $300 billion in government spending aimed to encourage so-called clean tech investments, and has sparked a race between the U.S., Europe and other economies to attract green corporate investments.
VW said on Monday that it would build its first battery plant outside Europe in Canada. That announcement followed a decision this month to invest $2 billion to build a new factory in South Carolina to build Scout brand all-electric trucks and SUVs.
"We have set clear and ambitious targets and took necessary decisions to streamline processes," Mr. Blume said.
After several failed attempts to boost VW's market share in the U.S., Mr. Blume is building on his predecessor's strategy of stepping up investment in EV development, which will benefit from the IRA's incentives.
VW executives have been lobbying EU officials to bolster European subsidies to match President Biden's moves to attract investment. The German car maker has been wrangling with Eastern European governments for months in a bid to squeeze more state aid out of them for building a planned battery factory in the region. It still has made no decisions about the plant.
In China, VW's single largest market, sales fell 41% in January and accounted for 33% of its worldwide sales. VW has lost market share to Tesla Inc. and local Chinese manufacturers such as BYD Co. Recently, BYD began advertising on television in Germany, with images of its electric cars cruising European roads." [1]
1. VW to Invest $200 Billion In China, EVs --- Auto maker has lost market share in country to Tesla and local manufacturers
Boston, William. Wall Street Journal, Eastern edition; New York, N.Y. [New York, N.Y]. 15 Mar 2023: B.1.